Hooked :- How to Build Habit-Forming Products

  • Posted by james rivard
  • September 25, 2017 2:39:46 AM PDT

Hello Guys,


Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. An Infographic Examples is a visual representation of data and knowledge in the form of an online video. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging. Eyal provides you with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.