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james rivard
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  • Get Noticed in a Noisy World Platform

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    Isn’t a great product enough? Shouldn’t it be able to stand on its own? When there were three TV channels and two kinds of toothpaste, quality alone could sell itself. But in a global economy crowded with millions of co...
  • New Rules of Marketing and Business

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    The New Rules of Marketing & Business, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step–by–step ac...
  • The Conversion Code

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    The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into ...
  • Fundamentals of Business-to-Business Sales & Marketing

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    This book shows how today's B2B leaders are integrating new approaches and technologies with proven techniques to find, get, and keep customers. The traditional business-to-business, face-to-face selling approach has been in declin...
  • Fundamentals of Business-to-Business Marketing

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    This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the princi...
  • Future of Business is Selling Less

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    However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the hea...
  • How Entrepreneurs Use Content to Build Massive Business

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    The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It’s a strategy Pulizzi used to build his own successful company, Content Market...
  • The Art of Social Media Power Tips

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    With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps t...
  • Essential Strategies Marketing and Business The Content Code

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    Marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing ...
  • The World's Most Practical Small Business Marketing Duct Tape Marketing

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    Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic a...