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james rivard
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  • Traction Get a Grip on Your Business

    Hello Guys,
     
    All entrepreneurs and business leaders face similar frustrations personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It&...
  • Classic Tales from the World Business Adventures

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    Business Adventures is truly financial journalism at its liveliest and best. What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General E...
  • Misbehaving The Making of Behavioral Economics

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    Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth and change the way we think about economics, ourselves, and our world. Traditional economics assumes rati...
  • How to Win Friends and Influence People For Business

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    This book is a guide in improving a person's aura in the world. It is about changing how the world views and treats you by changing your own behaviour. That means that if you change the kind of energy that you emit, what comes back...
  • The Rise of Hip Consumerism and Business

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    This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revol...
  • Captains Of Consciousness Advertising And The Social

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    Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular ...
  • Platform Revolution Markets Are Transforming the Economy

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    All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revoluti...
  • Launch a Business You Love to Dream

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    Think about it what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your mar...
  • Advertising Business Operations, Creativity and Media Planning

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    This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished con...
  • Triggers to Persuasion and Captivation Business

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    A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior fascination and how businesses, products, and ideas can become irresistible to con...